In these challenging times, the Samoa Tourism Authority has expanded its digital toolkit by launching a brand new LinkedIn page in order to keep in touch with media members. This new LinkedIn profile complements STA’s ever-growing online presence on Instagram, YouTube, Facebook and Twitter – and includes facts and figures about the destination, valuable media contacts as well as some inspirational content in the form of short video clips portraying various aspects of island’s life in Samoa.

The Samoa Tourism Authority has also released some brand new footage under the tagline Beautiful Will Always Be Here. The 90-second video addresses future visitors reassuring them that whilst travel around the world has come to a halt, Samoa remains Beautiful, COVID free and ready to welcome guests as soon as the borders reopen. An optimised digital library has also just been made available to media members and travel trade partners looking for high resolution images and short video clips. The portal requires registration available on the following link: https://samoa.brandkit.io For updated information on future travel to Samoa visit www.samoa.travel, www.samoagovt.ws as well as the UK FCO website.