Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marvelled at and struggled to pronounce, IKEA product names. Yes, Bolmen is a real place in Småland, not just a loo brush! What most don't realise is that the global furniture giant often names their wares for real places in Sweden.
Now Visit Sweden has launched our ‘Discover the Originals’ campaign, inviting the world to visit these fantastic locations. Learn more by watching this fun video clip and feel free to share it on your own social channels.
Read more about Discover the originals.