Destination Canada markets Canada internationally.  Our mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy. 

Destination Canada is a Crown corporation wholly owned by the Government of Canada. We use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 10 countries: Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA.

Our campaigns are targeted to reflect individual market conditions and traveller interests. In collaboration with our tourism industry partners, we promote Canada internationally as a premier four-season tourism destination.

We are a leader in industry knowledge, and provide intelligence, tools, and insights to our partners—equipping them to optimize their business and maximize their reach.