Welcome to ANTOR, the Association of National Tourist Offices and Representatives. Our UK members comprise national and regional tourist offices which are represented in the United Kingdom.
ANTOR is a voluntary, non-political organisation which was established in the UK in 1951, run by an elected board of members and secretariat.
ANTOR’S website is designed to provide the travelling public, travel trade and travel media with one single place where the contact details of the world’s tourist offices can be found. It offers detailed practical information, assets and travel features on our member destinations with useful links to help make your journey easier and safer.
The ANTOR Community is united in working together to support the travelling public and travel industry at this unprecedented time. Please check the FCDO website for individual destination travel advice. Many of our members are also posting official destination responses in the Covid room.
It has come to our attention there is another antor website available online. We would like to take this opportunity to avoid any confusion and remind you that we are the original antor not-for-profit (Association of National Tourist Offices and Representatives, founded in 1951), and do not have any financial, legal or commercial links with www.antor.org or any of the antor overseas chapters.
ANTOR's purpose is to promote safe, ethical, sustainable and inspirational global travel for all.
Our objectives include supporting our members in crisis, providing a fraternal forum for our members to meet and exchange ideas, to forge close relationships with all other sectors of the travel industry; to be recognised as one of the foremost advocates of responsible and safe tourism, to comment on a wide range of issues affecting worldwide travel and tourism and to connect the travelling public with our members.
Tourism is an essential pillar of the world's economy and livelihoods of many countries depend on it, especially the most vulnerable. In many parts of the world, the protection of biodiversity relies heavily on the tourism sector, from conservation to the revenue generated.
Tracey has worked in the travel industry for over 15 years, having started her career in tour operation for specialist European operator Eagle Tours. Moving into PR, she worked for city media and marketing agency, P.G.C. for 8 years, before becoming a founding Director of dotcom PR Ltd., a specialist online agency that went on to win the Docklands new business of the Year 1999, before it was sold. In 2002 she started her own media consultancy Redleaf Associates working with a range of media, property and travel clients. As a fellow Gibraltarian, Tracey has worked extensively throughout her career with the Gibraltar Tourist Board and currently heads up its UK marketing team. Since 2006 she has been the Chairman of the Association of National Tourist Offices and Representatives (ANTOR), having been its vice-Chair from 2004-2006.
.jpg "ANTOR Board Member - Nadine Rankin")
Nadine Rankin is Joint CEO of AMG Ltd and has represented Tobago since 2011 and Nassau Paradise Island since 1993. Nadine joined the ANTOR board in 2015 and now volunteers as Treasurer for the association.
Heads up B2B Sales at the German National Tourism Office in London. Has previously worked for TUI UK and TRX.com, one of the first travel technology companies, providing transaction solutions for what was to become the OTA’s of today, managing ticketing projects on lastminute.com, Opodo, Expedia and Priceline accounts.
Caroline is a board member of Antor and is currently heading up sales and marketing in the UK for Visit Finland. She has worked for over 15 years in Travel and Tourism industry.
Overall responsibility for Visit Swedens processing and cooperation with international travel trade. Additionally also operational responsible for Visit Swedens travel trade in the UK as well as other major global players in the travel industry.
Katarina is a professional with over ten years of experience in the travel industry, well versed in all aspects of destination branding and promotion. Highly experienced in implementing destination branding strategy on the UK and Irish markets. She represents the Czech Republic in cooperative local, regional, and statewide promotional efforts; develops and maintains a positive relationship with the business community and maintains public awareness of tourism to Czech Republic and advertising opportunities.
Tolene van der Merwe is the Director: UK & Ireland for the Malta Tourism Authority. Prior to joining Malta, Tolene was Hub Head: UK & Ireland for South African Tourism from 2014 to 2019.
Ruby James joined the Korea Tourism Organisation London office as a Marketing Coordinator in September 2020 after working at the Korean Cultural Centre UK, and is keen to play an active role on behalf of KTO London supporting ANTOR during this crucial travel recovery period.
